Paid Media (PPC) Skills and Approach - Google, Meta, LinkedIn
I structure accounts cleanly, test creatives and audiences, and optimize toward qualified outcomes - not just clicks.
What I Focus On
Account structure, intent-driven keywords and audiences, budgets and bids, creative iteration, and reliable tracking.
Strategic Campaign Setup
Custom PPC strategies tailored to your business goals, target audience, and budget for maximum ROI. Includes campaign structure, keyword research, and budget allocation.
Compelling Ad Creation
High-converting ad copy and creative assets that capture attention and drive qualified clicks. Includes A/B testing of ad variations and creative optimization.
Advanced Targeting
Precise audience targeting using demographics, interests, and behavioral data to reach your ideal customers. Includes lookalike audiences and custom audience creation.
Landing Page Optimization
Conversion-focused landing pages designed to turn clicks into customers with optimized user experience. Includes page speed optimization and conversion tracking setup.
Performance Analytics
Comprehensive tracking and reporting with detailed insights into campaign performance and ROI. Includes weekly performance reports and strategic recommendations.
Continuous Optimization
Ongoing campaign refinement and A/B testing to improve performance and maximize your advertising budget. Includes bid optimization and keyword expansion.
Where I Advertise
Google Ads
Search, Display, and YouTube advertising to capture high-intent users at the moment they're ready to buy.
Facebook Ads
Targeted social media campaigns that reach your ideal audience with engaging visual content.
LinkedIn Ads
B2B focused campaigns that reach decision-makers and professionals in your industry.
Microsoft Ads
Bing and Microsoft network advertising to capture additional search traffic and reduce competition.
Next step
Need paid-media and measurement support?
I treat PPC as a supporting capability for teams that need stronger measurement, audience testing, and clearer ROI feedback loops.