BearGorilla Case Study
From marketing requirements to production-ready Astro implementation, with a performance and conversion-first execution path.
Problem → Approach → Decisions → Outcomes
Problem: Prior web pages were content-heavy but slow, with weak message hierarchy and low conversion clarity.
Approach: Rebuilt key pages in Astro with componentized sections, simplified narrative flow, and focused CTAs.
Decisions: Optimized rendering strategy, reduced dependency overhead, and standardized reusable layout blocks.
Outcomes: Faster interaction readiness, cleaner information flow, and improved lead-path clarity across key pages.
Technical Stack
- Astro
- TypeScript
- Tailwind CSS
- Component-driven page composition
- Technical SEO architecture
Performance Snapshot
Measured Improvements
- • 95+ Lighthouse performance score on key landing pages.
- • Reduced JS payload through Astro-first rendering strategy.
- • Improved Largest Contentful Paint by simplifying above-the-fold layout.
- • Strengthened Core Web Vitals consistency across mobile templates.
Architecture + Conversion Strategy
The architecture favored maintainability and speed: modular section components, clear data ownership, and predictable page composition for future iteration.
Conversion strategy centered on one clear CTA per page segment, reduced cognitive load in content blocks, and stronger trust signals near call-to-action areas.
What I'd Improve Next
- • Add A/B test hooks for hero copy and CTA variants.
- • Expand analytics events to map scroll-depth and form abandonment.
- • Build a reusable schema generator for project and service pages.
- • Add visual regression checks for key conversion templates.